Directory Submissions have become an important means of getting web traffic. In order to enjoy maximum benefits from directory submission, a few things must be consciously taken care of so that you do not loose out on the opportunity of high PR and more targeted traffic. Remember the following:
Unlike other methods of link building like reciprocal linking where you can just request the webmaster to include specific keywords in your link, with directory submissions you have to convince the editor to include the anchor text of your choice – you need to make sure of not over-stuffing the anchor text with keywords if you want to stand a chance of approval. You would also need to make sure your title is not too promotional.
It is also a smart idea to vary your anchor text as search engines have techniques to control anchor text spamming. Too many links with the same anchor text may be unacceptable, so consider a few options which you can use for different directories.
Most directories also require a description of the website. Make sure it does not read like an ad text. Include a few relevant keywords without overdoing it. Avoid exaggerated descriptive words like ‘leaders’, ‘largest’ etc. This will not only make the editor frown, they are also not required. Avoid repetition of words and exclamation marks when punctuating.
Another factor to be considered is the category you submit under. Sometimes choosing the wrong category may be the key to the rejection of your submission. The right category will define your website more appropriately and it will aid the search engine when locating a site like yours. It's important you take the time to go through the directory's category list and select the most appropriate category.
Make the best of directories by carefully submitting your links in the first place. Once your site has been accepted, it may be extremely difficult to change any of the matter submitted. So make sure that you optimize your directory submissions.
To summarize the important points:
- The links should ideally be optimized for the keywords that you want your site ranked for.
- You should have researched your keywords well and chosen those that are minimally competed for but adequately searched.
- You should vary your anchor text
- Don't overstuff the anchor text (to avoid your submission being rejected)
- Selecting the most relevant category for your site
- Don't make your title and description sound too promotional (again, to avoid your submission from being rejected)
Directory submissions are a time-consuming task and you could use a reliable online service to save time when submitting your site to the directories. The professionals who are in this business really know the job and get the work done faster and in a better way.
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